We have been promoting a comprehensive redevelopment of Euston station for many years. Our first Vision Masterplan for the Euston area was published in 2008.

Only a comprehensive development of the station site will realise the commercial potential of the station, attracting private investment, which will in turn contribute to the funding of the railway and the transformation of this area of London.

Our first Vision Masterplan in 2008

08_Vision (1)

Our 2008 Vision Masterplan proposed a comprehensive development of the station site:

  • A vibrant landmark station visible from Euston Road
  • Increased passenger capacity
  • Easy connections between transport modes and improved cycle routes
  • Active street frontages and permeability, ensuring the station fits within its neighbourhood
  • Mixed use development catering for office workers, travellers and local residents
  • A new public space – Euston Roof Gardens
  • Improved public realm, based on principles of good urban design.

Our 2008 film (pre-HS2) with 3D fly around of our Vision for Euston

Our 2014 Vision Masterplan in conjunction with Related Companies

We updated our Vision Masterplan in 2014 to incorporate HS2, bringing together expertise from a world class team of experts:


One of the world’s preeminent architecture firms providing architecture and master planning services.


The UK’s leading architect planners.


One of the world’s leading design, engineering and project management consultancies specialising in infrastructure projects.

DML Development Managers Limited 

Specialists in Development and Design/Project Management in high profile, complex projects.


One of the leading expert consultancies in planning, development and regeneration in the UK.

Berwin Leighton Paisner 

An award-winning, international law firm.

Howard Kennedy LLP 

A top 100 law firm offering multi-disciplinary adviser to national and international SMEs and property magnates.

We must maximise the opportunities at Euston to create a station that transcends its basic transport functions and emerges as a destination in its own right…

Our Euston Timeline


We acquired our first property at Euston.


We completed the acquisition of the Euston Estate and were appointed as Project Manager for the site.


Network Rail announced a “once in a lifetime development opportunity” at Euston.


We launched a Consultation of local stakeholders.


Our Stakeholder Consultation was updated.


Atkins undertook a 5 month masterplan on our behalf.


Our 2008 Vision Masterplan was published in response to the stakeholder aspirations.



We published a document featuring views on rebuilding the Euston Arch.



Euston station was selected as the HS2 terminus.


We published Super Stations – Lessons for Euston Station.


We published Euston Station HS2 – Maximising the Opportunity.


We founded the Euston Regeneration Partnership with RELATED, the most prominent, privately owned real estate firm in the US.


Euston Regeneration Partnership published a new Vision Masterplan for Euston station.


Argent LLP – who successfully redeveloped King’s Cross – joined Euston Regeneration Partnership.


The Euston Estate properties acquired by Compulsory Purchase Order in connection with HS2.


Euston Regeneration Partnership shortlisted (final 3) in the bid for the £5.3bn Master Development Partner contract.

“Realising the commercial potential of a station can… result in a ‘win win’ alignment of social, economic and commercial objectives, helping to ensure the deliverability and success of a station investment scheme”.

Network Rail 2011

Press Launch

The Euston Estate – Downloads

“The challenge… is to secure an exceptional, world-class environment at ground level, which raises the profile of Euston and creates a place people want to live and work in and visit”.

Boris Johnson, Mayor of London